We focus entirely on reducing alcohol harm, working across the whole range of serious alcohol harms, from mental and physical to societal and economic. Driven by our vision of a world with no serious alcohol harm, we work to create five evidence-based changes.
Improved Knowledge – The more we all know about alcohol harm, the better we can reduce it.
Better Policy and regulation – The right changes to laws and regulation can make a difference to millions of real lives.
Shifted cultural norms – We get people thinking and talking openly about alcohol to create more informed and balanced drinking cultures across the UK, with alcohol playing a less central role.
Improved drinking behaviours – We work to help more people gain the motivation, confidence and ability to control their drinking, with less need for specialist support.
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